As a business all you really want is the phone to ring, i.e. you want more enquiries about your products or services, hopefully converting these into sales. Actually it doesn’t really matter to you what kind of telephone number you use.
The best strategy we recommend is operating a few different numbers and measuring your results. Clearly if you are selling to the general public, use 0800 Freephone numbers and 01 local area codes in targeted geographic areas/regions.
If you advertise in say The Worcester Herald newspaper, use a local 01905 Worcester telephone number in your advert.
Run the same advert in the Yorkshire Evening Post, based in Leeds, use a 0113 Leeds telephone number.
It’s best to use a different telephone number in each advert. This method will allow you on a weekly or monthly basis to see exactly what response rates each form of advertising is generating.