From 1st July 2015 Ofcom are introducing a new system which will provide greater confidence to callers by enabling organisations to accurately state how much calls to them will cost. The changes will affect both callers and any organisation that uses 084x, 087x, 09 or 118 services to receive calls.
Phone numbers beginning 084x, 087x, 09, alongside 118 directory numbers will see their call charges split into two elements:
- An access charge: This what the end users phone company charge, charged in pence per minute;
- A service charge: The remaining charge, including any amount due to yourself. This amount will vary depending on which non geographic number you are using.
Here is a list of our Service Charges for the following number ranges from 1st July 2015:
Number rangeCharge bandService charge
ppm = pence per minute
ppc = pence per call
What do you need to do?
Review your public facing materials e.g. advertising. As of July 1st 2015, you will need to display your service charge clearly alongside any non-geographic phone number.
Ensure you are using the correct wording. For example, one of the most cited examples is â€œcalls cost 7p per minute, plus your operator’s access charge.â€ If you would like further guidance on this please visit the Advertising Standards Authority (ASA) website, here: http://asa.org.uk/industry-advertisers
This information will need to be ready to be used as of the 1st July, with existing, non-compliant wording and advertising being removed at the same time.
What else has changed?
You may also be interested to know that from July 1st, calls to 0800 numbers will be free from mobile phones, whereas historically they were only free to call from landlines.
If you are using a Freephone number (such as 080x) a surcharge of 2ppm will be applied to receive calls if your customer is calling from a mobile.
For more information on all these changes, please read this article: What It Costs To Call 0800 Numbers & Other Non-Geographic Numbers From Your Mobile