Technical Updates

Service Charge Update from 1st July 2015

From 1st July 2015 Ofcom are introducing a new system which will provide greater confidence to callers by enabling organisations to accurately state how much calls to them will cost. The changes will affect both callers and any organisation that…

From 1st July 2015 Ofcom are introducing a new system which will provide greater confidence to callers by enabling organisations to accurately state how much calls to them will cost. The changes will affect both callers and any organisation that uses 084x, 087x, 09 or 118 services to receive calls.

Phone numbers beginning 084x, 087x, 09, alongside 118 directory numbers will see their call charges split into two elements:

  • An access charge: This what the end users phone company charge, charged in pence per minute;
  • A service charge: The remaining charge, including any amount due to yourself. This amount will vary depending on which non geographic number you are using.

Here is a list of our Service Charges for the following number ranges from 1st July 2015:

Number rangeCharge bandService charge

08436 41SC0021ppm
08436 42SC0032ppm
08436 43SC0043ppm
08436 44SC0054ppm
08436 40SC0065ppm
08436 38SC0076ppm
08435 60SC0087ppm
08444 10SC0087ppm
08450 95SC0087ppm
08456 21SC0087ppm
08700 95SC01413ppm
08709 10SC01413ppm
08719 10SC01413ppm
09071 92SC045360ppm
08719 01SC04710ppc
09130 99SC065600ppc

ppm = pence per minute
ppc = pence per call

What do you need to do?

Review your public facing materials e.g. advertising. As of July 1st 2015, you will need to display your service charge clearly alongside any non-geographic phone number.

Ensure you are using the correct wording. For example, one of the most cited examples is “calls cost 7p per minute, plus your operator’s access charge.” If you would like further guidance on this please visit the Advertising Standards Authority (ASA) website, here: http://asa.org.uk/industry-advertisers

This information will need to be ready to be used as of the 1st July, with existing, non-compliant wording and advertising being removed at the same time.

What else has changed?

You may also be interested to know that from July 1st, calls to 0800 numbers will be free from mobile phones, whereas historically they were only free to call from landlines.

If you are using a Freephone number (such as 080x) a surcharge of 2ppm will be applied to receive calls if your customer is calling from a mobile.

For more information on all these changes, please read this article: What It Costs To Call 0800 Numbers & Other Non-Geographic Numbers From Your Mobile

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