It’s nearly 12 months on since Ofcom announced that calls to 0800 numbers from mobile phones are free, thus bringing them into line with the cost of 0800 calls from landline phones.

The new call charges, which came into force on 1st July 2015, were promoted through an extensive campaign and received wide media coverage on the BBC website and national newspapers such as The Telegraph.

So, you would have thought this amount of media attention would have brought to an end the confusion which has surrounded this topic for years.

But, if you don’t know what your operator charges for calling an 0800 number from your mobile phone, it seems you’re not alone.

Google Search Trends data over the last 3 years, shows that far from clarifying the position on costs of calling 0800 numbers from mobiles, consumers are just as confused as ever:


The trend line in the graphic above shows that the number of Google searches for the query “are 0800 numbers free from mobiles” have actually increased since July 2015. This suggests the Ofcom campaign was nowhere near as effective as it should have been.

We’ve found further evidence of the ongoing confusion about 0800 number mobile call costs by analysing a variety of associated Google searches over the past 12 months.

The table below shows the number of times people have searched Google looking for an answer to their question about 0800 number call costs: